Believe in Better Project 2021
took place April 21 & 22.
Harnessing
the power of resilience
This event was designed for each of us in health care—patients, providers, administration, marketing, finance, government and insurance—reclaiming our inspiration and energy around making health care better. Please explore this site to find out what it’s all about and sign up to receive links to our speaker session videos.
2-Day Virtual Event•6 Visionary Speakers•3 TED-style Talks Daily
Q&A Sessions•Campfire Discussion•FREE to Attend
2-Day Virtual Event•6 Visionary Speakers•3 TED-style Talks Daily•Q&A Sessions 1•Campfire Discussion•FREE to Attend
You deserve this
It’s a chance to consider new perspectives, discuss ideas
and join in the pursuit of better.
Learn
how changemakers from across the health ecosystem are using resilience as a roadmap to successfully create better health care for the individuals and communities they serve
Discover
strategies, tools and resources health care leaders and marketers in the pandemic trenches are putting to use right now
Renew & Refuel
your commitment to care for yourself so you can keep caring for others
The pandemic threw our already broken health care system into chaos. It asked us to draw on everything we had in the face of overwhelming adversity. It tapped into our resilience in ways we never dreamed possible and it’s taken the fight out of some of us.
In response, Hailey Sault is honored to bring you Harnessing the Power of Resilience, this year’s Believe in Better Project. Established in 2018, The Believe in Better Project is a curated gathering of visionaries and innovators focused on fixing what’s broken in health care today.
“It’s inspirational. It showed such different and pioneering thoughts on how we can change health care, and made it personal. Each story needed to be told, and it undoubtedly left an impression on all fortunate enough to have been there.”
–Caspar Szulc,Cofounder & President, Innovative MedicineBelieve in Better Speaker
Agenda
Wednesday, April 21 DAY 1 - KICKOFF
9:45 AM CDT
Welcome and Introductions
Marsha Hystead, Mike Seyfer
10:00 - 10:30 AM CDT
Eric Zimmer, Founder, The One You Feed
If You Banish the Wolf, You Banish the Hero
Eric Zimmer will discuss how the difficulties we encounter in life make us heroes. He will share strategies to help us go beyond just bouncing back and learn how to bounce forward.
10:30 - 10:45 AM CDT
Q & A
11:00 - 11:30 AM CDT
Chris Hemphill, VP, Applied AI & Growth, SymphonyRM
Racism in AI – The Conversation Health Tech is Afraid to Have
Data can reflect past institutional biases and prejudice. Without serious scrutiny, data-driven approaches perpetuate and amplify these biases. Chris Hemphill will discuss why the industry tries so hard to bury this conversation.
11:30 - 11:45 AM CDT
Q & A
12:00 PM CDT
Lunch
1:30 - 2:00 PM CDT
Gray Miller, CEO, Titanium Healthcare
A Model for Sustaining Patient Resilience 2021 and Beyond
During “normal” times, the Titanium model of health care makes a huge difference in the lives of people on Medicaid. During the pandemic that impact has intensified. Gray Miller will share the story of how this innovative model directly changed the lives of several of its members.
2:00 - 2:15 PM CDT
Q & A
Thursday, April 22
DAY 2
9:45 AM CDT
Marsha Hystead, Mike Seyfer
10:00 - 10:30 AM CDT
Jarrod Bernstein, Counselor, Problem Solver, Manager
Bloomberg LP
Everyone is in the Resilience Business: Reflections on the post-pandemic world
In the modern era where systems are more complicated than ever and Mother Nature is angry, everyone must be in the resilience business no matter where you fall on the org chart.
10:30 - 10:45 AM CDT
Q & A
11:00 - 11:30 AM CDT
Chaz Wesley, CEO, Wesley Enterprises
Resilience: It's Personal
Death doula and grief expert Rev. Chaz Wesley explains how emotional resilience in today's health care worker exists on a continuum. With a finite adaptive capacity, resilience presents as a very personal process that begs to be acknowledged—and enhanced.
11:30 - 11:45 AM CDT
Q & A
12:00 - 12:45 PM CDT
Campfire: Marketers on Resilience: Looking Back, Looking Forward
Hosted by Stephen Moegling and Ann Elkins
Participants:
Katie Johnson, VP, Marketing & Communications, Lake Region Healthcare
Lisa McCluskey, VP, Marketing & Communications, CHI Memorial
Cynthia Floyd Manley, Director, Content Marketing and Social Engagement, Vanderbilt University Medical Center
1:30 - 2:00 PM CDT
Chrisie Scott, SVP & Chief Marketing Officer, Virtua Health
Heartwire What Matters
By taking our hearts to work, we can be present in meaningful ways for our team, our colleagues and the community we serve. Chrisie Scott will share her “heartwired” framework for using language, intention and nontraditional thinking to spark creativity around any strategy.
2:00 - 2:15 PM CDT
Q & A
Conclusion
2:30 - 3:00 PM CDT
Participant Networking Event
Hosted by Ann Elkins and Brittney Hanson of Hailey Sault
2021 Speakers
JARROD NEAL BERNSTEIN
Counselor, Problem Solver, Manager
Bloomberg LP
Topic: Everyone is in the Resilience Business: Reflections on the Post-Pandemic World
CHRIS HEMPHILL
VP, Applied AI & Growth
SymphonyRM
Topic: Racism in AI—The Conversation Health Tech Is Afraid To Have
GRAY MILLER
CEO; Titanium Healthcare
Topic: A Model for Sustaining Patient Resilience 2021 and Beyond
CHRISIE SCOTT
Virtua Health, Senior VP & Chief Marketing Officer
Topic: Heartwiring What Matters
CHAZ WESLEY
CEO, Wesley Enterprises
Topic: Resilience: It’s Personal
ERIC ZIMMER
Founder, The One You Feed
Topic: If You Banish The Wolf, You Banish The Hero
Campfire Guest Panelists
KATIE JOHNSON
VP, Marketing & Communications, Lake Region Healthcare
LISA MCCLUSKEY
VP, Marketing & Communications,
CHI Memorial
CYNTHIA FLOYD MANLEY
Director, Content Marketing and Social Engagement, Vanderbilt University Medical Center
Your Hosts
MIKE SEYFER
CEO and Partner
MARSHA HYSTEAD
CCO and Partner
Hailey Sault will be your host throughout this event.
You’ll meet Marsha Hystead and Mike Seyfer.
You’ll also meet a few of our strategists and possibly a creative or two.
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