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The Believe in Better Project

It began in 2017 as a concept to curate a gathering of innovators focused on fixing what’s broken in healthcare. For the last five years, it has brought together some of North America’s leading visionaries, each of whom believes pioneering change in healthcare for the better is central to their purpose.

Today, the Project continues its mission by bringing together people who are making a difference in the world with people who want to make the same impact. On the Believe in Better Project podcast, guest speakers share personal stories about human triumph, transformation, health, humanity and joy. Each of these personal journeys has led them to create “better” in the world, and inspire others to follow.

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Live & Virtual Events • Visionary Speakers • TED-style Talks

Q&A Sessions • Campfire Discussion • Subscribe

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You deserve this

It’s a chance to consider new perspectives, discuss ideas
and join in the pursuit of better.

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how changemakers from across the health ecosystem are using resilience as a roadmap to successfully create better health care for the individuals and communities they serve

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strategies, tools and resources health care leaders and marketers in the pandemic trenches are putting to use right now

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Renew & Refuel
your commitment to care for yourself so you can keep caring for others

The pandemic threw our already broken health care system into chaos. It asked us to draw on everything we had in the face of overwhelming adversity. It tapped into our resilience in ways we never dreamed possible and it’s taken the fight out of some of us.

“It’s inspirational. It showed such different and pioneering thoughts on how we can change health care, and made it personal. Each story needed to be told, and it undoubtedly left an impression on all fortunate enough to have been there.”

–Caspar Szulc,
Cofounder & President, Innovative Medicine
Believe in Better Speaker

Your Hosts

Mike Seyfer

Mike leads health consultancies focused on brand and organizational transformation. He is CEO of both Hailey Sault, the digital performance marketing firm for health and wellness brands, and The Institute for Healthcare Excellence, creating performance driven cultures with enhanced well-being, greater stability, and new capacities for growth.

He is co-founder of the Believe in Better Project, an annual workshop bringing together some of North America’s leading health visionaries to perpetuate the continued transformation of a healthcare system in crisis, is co-host of the Hailey Sault “Believe in Better” podcast, and is a frequent speaker on the subjects related to brand and cultural transformation.

Away from work, Mike and his family of five live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.

Ann Elkins

Ann is as serious about elevating brands and creating a healthier world as she is about laughter. It’s her personal mission to bring joy into the world which starts with each meeting she leads. This passion for positivity has made Ann the highlight of many a client’s day.

A consummate collaborator, she brings teams to the table to overcome challenges and create a strategic solution. That’s been her specialty for more than 20 years in marketing brands in healthcare, higher education, financial services and beyond. In addition to guiding client strategy, Ann works to create business operations that provide an incredible client experience and support the agency team doing their best work.

Outside of agency life, Ann is a single Mom to her daughter, Gloria, who is trailblazing her way through college, currently having the time of her life.

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