Believe in Better Project 2021
took place April 21 & 22.

Harnessing
the power of resilience

This event was designed for each of us in health care—patients, providers, administration, marketing, finance, government and insurance—reclaiming our inspiration and energy around making health care better. Please explore this site to find out what it’s all about and sign up to receive links to our speaker session videos.

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2-Day Virtual Event6 Visionary Speakers3 TED-style Talks Daily

Q&A SessionsCampfire DiscussionFREE to Attend

2-Day Virtual Event6 Visionary Speakers3 TED-style Talks DailyQ&A Sessions 1Campfire DiscussionFREE to Attend

You deserve this

It’s a chance to consider new perspectives, discuss ideas
and join in the pursuit of better.

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Learn
how changemakers from across the health ecosystem are using resilience as a roadmap to successfully create better health care for the individuals and communities they serve

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Discover
strategies, tools and resources health care leaders and marketers in the pandemic trenches are putting to use right now

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Renew & Refuel
your commitment to care for yourself so you can keep caring for others

The pandemic threw our already broken health care system into chaos. It asked us to draw on everything we had in the face of overwhelming adversity. It tapped into our resilience in ways we never dreamed possible and it’s taken the fight out of some of us.

In response, Hailey Sault is honored to bring you Harnessing the Power of Resilience, this year’s Believe in Better Project. Established in 2018, The Believe in Better Project is a curated gathering of visionaries and innovators focused on fixing what’s broken in health care today.

“It’s inspirational. It showed such different and pioneering thoughts on how we can change health care, and made it personal. Each story needed to be told, and it undoubtedly left an impression on all fortunate enough to have been there.”

–Caspar Szulc,
Cofounder & President, Innovative Medicine
Believe in Better Speaker

Agenda

Wednesday, April 21
DAY 1 - KICKOFF

9:45 AM CDT

Welcome and Introductions
Marsha Hystead, Mike Seyfer

10:00 - 10:30 AM CDT

Eric Zimmer, Founder, The One You Feed
If You Banish the Wolf, You Banish the Hero

Eric Zimmer will discuss how the difficulties we encounter in life make us heroes. He will share strategies to help us go beyond just bouncing back and learn how to bounce forward.

 

10:30 - 10:45 AM CDT

Q & A

11:00 - 11:30 AM CDT

Chris Hemphill, VP, Applied AI & Growth, SymphonyRM
Racism in AI – The Conversation Health Tech is Afraid to Have

Data can reflect past institutional biases and prejudice. Without serious scrutiny, data-driven approaches perpetuate and amplify these biases. Chris Hemphill will discuss why the industry tries so hard to bury this conversation.

11:30 - 11:45 AM CDT

Q & A

12:00 PM CDT

Lunch

1:30 - 2:00 PM CDT

Gray Miller, CEO, Titanium Healthcare
A Model for Sustaining Patient Resilience 2021 and Beyond

During “normal” times, the Titanium model of health care makes a huge difference in the lives of people on Medicaid. During the pandemic that impact has intensified. Gray Miller will share the story of how this innovative model directly changed the lives of several of its members.

2:00 - 2:15 PM CDT

Q & A

Thursday, April 22
DAY 2

9:45 AM CDT

Welcome and Introductions
Marsha Hystead, Mike Seyfer

10:00 - 10:30 AM CDT

Jarrod Bernstein, Counselor, Problem Solver, Manager
Bloomberg LP
Everyone is in the Resilience Business: Reflections on the post-pandemic world

In the modern era where systems are more complicated than ever and Mother Nature is angry, everyone must be in the resilience business no matter where you fall on the org chart.

10:30 - 10:45 AM CDT

Q & A

11:00 - 11:30 AM CDT

Chaz Wesley, CEO, Wesley Enterprises
Resilience: It's Personal

Death doula and grief expert Rev. Chaz Wesley explains how emotional resilience in today's health care worker exists on a continuum. With a finite adaptive capacity, resilience presents as a very personal process that begs to be acknowledged—and enhanced.

11:30 - 11:45 AM CDT

Q & A

12:00 - 12:45 PM CDT

Campfire: Marketers on Resilience: Looking Back, Looking Forward
Hosted by Stephen Moegling and Ann Elkins

Participants:
Katie Johnson, VP, Marketing & Communications, Lake Region Healthcare

Lisa McCluskey, VP, Marketing & Communications, CHI Memorial

Cynthia Floyd Manley, Director, Content Marketing and Social Engagement, Vanderbilt University Medical Center

1:30 - 2:00 PM CDT

Chrisie Scott, SVP & Chief Marketing Officer, Virtua Health
Heartwire What Matters

By taking our hearts to work, we can be present in meaningful ways for our team, our colleagues and the community we serve. Chrisie Scott will share her “heartwired” framework for using language, intention and nontraditional thinking to spark creativity around any strategy.

2:00 - 2:15 PM CDT

Q & A

Conclusion

2:30 - 3:00 PM CDT

Participant Networking Event
Hosted by Ann Elkins and Brittney Hanson of Hailey Sault

2021 Speakers

Jarrod Neal Bernstein
Chris Hemphill
Gray Miller
Crissi Scott
Chaz Wesley
Eric Zimmer

Campfire Guest Panelists

Katie Johnson

KATIE JOHNSON
VP, Marketing & Communications, Lake Region Healthcare

Lida McClusky

LISA MCCLUSKEY
VP, Marketing & Communications,
CHI Memorial

Cynthia Manley

CYNTHIA FLOYD MANLEY
Director, Content Marketing and Social Engagement, Vanderbilt University Medical Center

Your Hosts

MIKE SEYFER
CEO and Partner

Marsha

MARSHA HYSTEAD
CCO and Partner

Hailey Sault will be your host throughout this event.
You’ll meet Marsha Hystead and Mike Seyfer.
You’ll also meet a few of our strategists and possibly a creative or two.

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